Building brands in Eastern Europe – assistance in market development:

market entry strategies
business management
opening local operations

by Jarek Szczepanski
Jarek assists clients in expending their businesses across Central East Europe’s markets. Formerly, he has worked for many years in senior sales & marketing positions at international companies, gaining hands-on experience in building regional business,both directly and via distributor alliances.He has navigated brands’ market expansion and development of the entire mix. Jarek possesses extensive experience in working with specific channels of: independent and organized trade, horeca, pharmacy, duty free. He is also an author of a practical guidebooks on marketing and business strategy: „Strategic Brand Marketing”, „Golden Brand Strategy”.

EDUCATION
MBA, MSc, Engineer, Marketing Diploma, group of high profile specialist courses.

CAREER OVERVIEW
Marketing Director Poland & Ukraine, Goodyear Dunlop (automotive)
International Sales & Marketing Director Central East Europe, Martin Bauer -Phytopharm (OTC)
Director Brand Consulting, Dragon Rouge (design)
Director Bols Brands Scandinavia & Central Europe, Remy Cointreau (spirits)
Group Brands Manager, British American Tobacco (tobacco)
Senior Manager, Enterprise Ireland (consulting)
Medical Representative, Bristol Myers Squibb (medical)

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